Rana Florida, the CEO of the Creative Class Group, stands as a student of how purpose-driven entrepreneurship cannot only transform individual lives but also impact the world in profound ways. With a distinguished career spanning diverse spheres, Rana’s journey from corporate success to purposeful entrepreneurship is an inspiring narrative that underscores the significance of aligning one’s mission with their life’s purpose.
The Creative Class Group (CCG) is a powerhouse of strategy, comprising leading researchers, thinkers, and business experts. Their mission is to advise corporations, governments, non-profits, and universities on topics such as economic development, growth, talent attraction, and inclusivity, drawing on the groundbreaking research of urban theorist Richard Florida. CCG’s approach revolves around the Creative Class, which comprises approximately one-third of the U.S. workforce, driving half of all wages and 70 percent of discretionary spending.
From advising global giants like Microsoft, Starwood Hotels, Meta, and Cirque du Soleil to collaborating with iconic brands like BMW and Audi, Rana Florida’s journey with CCG has been nothing short of extraordinary. Her impact transcends business, lending her time and expertise to the cultural and philanthropic spheres.
Rana Florida’s dedication to purpose-driven entrepreneurship extends to her involvement with numerous non-profit and charitable organizations. She serves as the Treasurer of the Board for Silver Art Projects, an organization dedicated to providing artists with free studio spaces at the World Trade Center bringing cultural vitality to lower Manhattan. Additionally, she is an Ambassador for GEM, a girl’s mentorship program, and served on the inaugural committee for the UNMet Gala, raising $1.5 million for WoodGreen Community Services.
Her involvement with organizations like The United Nations Global Network on Digital Technologies and Sustainable Urbanization, The Olympics Committee for Canadian Freestyle Ski Association, Let Grow, The National Ballet of Canada, and many more reflect her commitment to making a meaningful impact on the world.
Follow her on Instagram: rflorida
