AFTER getting a jump on competitors in the latest round of China’s electric-vehicle (EV) price war, BYD now faces a key test of proving that it can withstand the impact on profits.
China’s biggest EV maker broke with its usual practice of not providing guidance ahead of its earnings report due later on Monday (Apr 29). The stock’s volatility skew this month jumped to the highest since October 2022, indicating increased investor demand for downside protection.
Slowing growth, a rush of new competitors and discounts initiated by Tesla last year have ramped up pressure in the Chinese EV market, the world’s largest. Investors will be scrutinising BYD’s results comments for plans for further aggressive steps after a move to cut prices on mass-market models ahead of peers this year scored success.
BYD “has fired off the first shot, taking market share from internal combustion-engine cars”, said Daisy Li, fund manager at EFG Asset Management HK. “EV penetration is rising and sales are growing, but that’s coming with lower profits.”
Helped by the price reductions, BYD sold about 300,000 vehicles in March, rebounding from a pronounced weakness seen in the prior month. That helped the stock, which is down less than 1 per cent in Hong Kong this year, while a gauge of global EV makers has declined more than 15 per cent.
The resilience may leave the shares vulnerable to selling pressure if the results disappoint. BYD is expected to post sales growth of 10 per cent for the seasonally slow first quarter, which would be its lowest in four years. Gross profit margin is estimated to decline to 19.6 per cent compared with 21.2 per cent in the fourth quarter.
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While the price cuts for cheaper models have likely hurt its profitability, BYD’s growth in higher-end models and overseas sales are among the key points traders will be watching for potential positives.
“We believe BYD’s strategy is to leverage domestic mass products to maintain production utilisation and operating leverage, and balance profit margins with premium models and exports,” said Bing Yuan, a fund manager at Edmond de Rothschild Asset Management.
BYD has been expanding its luxury lineup, including the Auto China show launch of the Denza Z9GT, a shooting-brake style design with a heavy emphasis on technology. In February, it rolled out its US$200,000-plus Yangwang U9 supercar to rival offerings from Ferrari and Lamborghini.
The company has a target of selling 500,000 vehicles outside China this year, and then doubling that in 2025. It also plans to build its first European car factory in Hungary.
“Exports coming from a low base are expected to continue to show strong growth – this will remain a key supporting factor for BYD’s revenue growth and likely margin,” said Robert Mumford, a portfolio manager at GAM Hong Kong. “Outside the leaders, we have been fairly bearish on the sector given high levels of competition and pricing pressure.” BLOOMBERG
