• About
  • Advertise
  • Contact
Thursday, July 24, 2025
  • Login
No Result
View All Result
NEWSLETTER
The NY Journals
  • Home
  • Business
  • Technology
  • Entertainment
  • Sports
  • Lifestyle
  • Health
  • Politics
  • Trending
  • Home
  • Business
  • Technology
  • Entertainment
  • Sports
  • Lifestyle
  • Health
  • Politics
  • Trending
No Result
View All Result
The NY Journals
No Result
View All Result
Home Technology

Walt Disney forms business unit to coordinate use of AI, augmented reality

by Sarkiya Ranen
in Technology
Walt Disney forms business unit to coordinate use of AI, augmented reality
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter


WALT Disney is forming a new group to coordinate the company’s use of emerging technologies such as artificial intelligence (AI) and mixed reality, as the media giant explores applications across its film, television and theme park divisions.

The newly formed Office of Technology Enablement will be led by Jamie Voris, the film studio’s chief technology officer who spearheaded the development of Disney’s app for the Apple Vision Pro mixed reality device, an e-mail seen on Friday (Nov 1) by Reuters showed. Eddie Drake will succeed Voris as the studio’s CTO.

“The pace and scope of the advances in AI and XR (extended reality) are profound and will continue to impact consumer experiences, creative endeavours and our businesses for years to come – making it critical that Disney explore the exciting opportunities and navigate the potential risks,” Disney Entertainment co-chairman Alan Bergman wrote.

“The creation of this group underscores our dedication to doing that.”

Bergman noted the unit will focus on fast-moving areas of technology, such as AI and mixed reality, which blends the physical and digital worlds. It will not centralise work on these projects, but rather, ensure the various projects around the company fit with its broader strategy.

Voris will report to Bergman. The Office of Technology Enablement, which launches with a core leadership team, is expected to grow to about 100 employees, a source familiar with the matter said.

BT in your inbox

Start and end each day with the latest news stories and analyses delivered straight to your inbox.

Reuters first reported Disney had formed a task force to study AI and how it could be applied across the entertainment conglomerate.

Various divisions within Disney are exploring applications for augmented reality (AR), which places digital elements into the real world; virtual reality, which immerses the user in a simulated environment; and mixed reality, which combines both.

Disney has been building expertise across the organisation to capitalise on the emerging technology.

For example, Kyle Laughlin, a Disney veteran with a background in augmented and virtual reality (VR) and AI, returned to the company in March as senior vice-president of research and development for Walt Disney Imagineering, the creative force behind Disney’s theme park attractions. He briefly left Disney in 2019 to lead Amazon’s Alexa Gadgets division.

As Meta and Snap unveiled a new generation of lightweight glasses that provide consumers a fashionable alternative to bulky VR goggles, Disney has been quietly assembling a team focused on how best to harness the technology to bring new experiences to the company’s theme parks and consumers’ homes, seven sources said.

Tech companies have sold about 1.7 million AR/VR headsets so far this year, data from market research firm IDC showed. Meta is still the clear market leader, with a 60.5 per cent market share, but is starting to face pressure in the space from competitors such as Sony, Apple and ByteDance.

Google also has been signalling this year that it may return to the AR/VR market. REUTERS



Source link

Tags: augmentedBusinesscoordinateDisneyFormsRealityUnitWalt
Sarkiya Ranen

Sarkiya Ranen

I am an editor for Ny Journals, focusing on business and entrepreneurship. I love uncovering emerging trends and crafting stories that inspire and inform readers about innovative ventures and industry insights.

Next Post
Lyle Menendez Actor Nicholas Alexander Chavez Faces Backlash Over “BRAT Supper” Jesus Halloween Costume – E! Online

Lyle Menendez Actor Nicholas Alexander Chavez Faces Backlash Over "BRAT Supper" Jesus Halloween Costume - E! Online

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

US dollar slips from three-week high as tariff uncertainty lingers

US dollar slips from three-week high as tariff uncertainty lingers

4 months ago
Giving Up On US, Haitian Migrants Opt For ‘Mexican Dream’

Giving Up On US, Haitian Migrants Opt For ‘Mexican Dream’

1 year ago

Popular News

    Connect with us

    The NY Journals pride themselves on assembling a proficient and dedicated team comprising seasoned journalists and editors. This collective commitment drives us to provide our esteemed readership with nothing short of the most comprehensive, accurate, and captivating news coverage available.

    Transcending the bounds of New York City to encompass a broader scope, we ensure that our audience remains well-informed and engaged with the latest developments, both locally and beyond.

    NEWS

    • Business
    • Technology
    • Entertainment
    • Sports
    • Lifestyle
    • Health
    • Politics
    • Real Estate
    Instagram Youtube

    © 2025 The New York Journals. All Rights Reserved.

    • About Us
    • Advertise
    • Contact Us
    No Result
    View All Result
    • Home
    • Business
    • Technology
    • Entertainment
    • Sports
    • Lifestyle
    • Health
    • Politics
    • Trending

    Copyright © 2023 The Nyjournals

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In