You see how Dictionary.com chooses its Word of the Year?
Very mindful. Very cutesy. After all, the online dictionary announced Nov. 25 that its 2024 Word of the Year is “demure,” which skyrocketed to popularity in the lexicon by TikToker Jools Lebron.
“Demure, which Dictionary.com has traditionally defined as ‘characterized by shyness and modesty; reserved,’ has taken on an expanded meaning this year to signify refined and sophisticated appearances or behaviors,” the website shared in a press release. “Demure represents a cultural shift in attitude toward personal presentation and appearance as in-person experiences become the norm again after years of remote and hybrid routines.”
“Its evolving meaning gives people a way to express quiet confidence,” the statement concluded, “embracing modesty and charm as intentional, empowering choices.”
Along with demure, Dictionary.com also announced its shortlist, which includes terms like brainrot, brat, extreme weather and midwest nice.
Ever since Jools’ Aug. 5 TikTok, “Demure” has had a nearly 1200% increase in usage in digital web media, the website confirmed.
