A content creator’s life has ended in unfathomable tragedy.
Beauty influencer Valeria Marquez died May 13 after a man entered her Jalisco, Mexico, beauty salon and fatally shot her, according to a report from the local attorney general’s office, via translation. She was 23.
The attack occurred while Marquez was conducting a livestream on TikTok inside her Blossom Beauty Lounge, the attorney general’s office said. Video of the deadly incident subsequently circulated on various platforms, in which she seemed to clutch her abdomen before her body went limp.
The shooting took place at approximately 6:30 p.m. local time, per the attorney general’s preliminary report. First responders arrived at the scene after a 911 call was placed, though paramedics confirmed Marquez no longer had vital signs upon their arrival.
At the time the report was published, officials were on the scene gathering evidence and speaking with witnesses in order to determine the details of the attack and identify Marquez’s assailant. The report also noted the incident was being treated as a femicide, which is the killing of a woman or girl for reasons based on their gender.
