Our writers and editors independently determine what we cover and recommend. When you buy through our links, E! may earn a commission. Learn more.
Paige DeSorbo has officially retired salon spray tans in favor of one go-to product she swears by—and she’s not alone. Loving Tan has become the self-tanner of choice for celebs like Paige, Sydney Sweeney, and Ella Langley, delivering the kind of bronzed, red carpet-ready glow that actually lasts.
Whether you’re trying to even out your tone or prep for a big event, this cult-favorite brand is known for streak-free results, rich color payoff, and easy application.
Sydney used the 2 HR Express Mousse before the 2025 Met Gala, Ella looked radiant using the same formula to prep for the 2025 ACM Awards, and Paige constantly raves about how much she loves the Deluxe Face Tan along with the 2 HR Express Mousse.
Right now, you can shop all their favorite Loving Tan picks for 15% off (excluding sets and gift cards) with the code TAN15.
Plus, orders over $50 score a free Loving Tan Back Applicator—just in time to refresh your glow. Stock up before the start of summer!
