Tickets are yet to go on sale for the 2026 World Cup in the United States, Canada and Mexico, but they could end up costing supporters a huge amount of money due to dynamic pricing
FIFA are reportedly planning to use the controversial dynamic pricing model to sell tickets for the 2026 World Cup, in a move that could see fans shelling out thousands to attend major matches including the final.
The 2026 World Cup is being co-hosted by the United States, Canada and Mexico and tickets are yet to go on sale to the general public. Hospitality packages which cover multiple matches are currently on sale, with prices ranging from $3,500 (£2,600) per person to $73,200 (£54,600).
According to a report from the Times, FIFA are set to use dynamic pricing when tickets go on general sale later this year. In response to the report, FIFA told the publication: “Ticket sales for the Fifa World Cup 2026 are expected to begin in Q3 of 2025 via the FIFA website. Further details will follow in due course.”
The reports add that tickets allocated to the countries featuring at the tournament, which typically go to official supporters’ clubs, will not have dynamic pricing. It is also claimed that FIFA will ‘receive all the ticket revenue for the tournament rather than venues or local organisers’.
When the US, Canada and Mexico submitted their bid to host the tournament back in 2018, they included a “ticketing revenue estimate of $1.8 billion (£1.35bn)” which was described as “conservative”.
READ MORE: Real Madrid star accidentally confirms Trent Alexander-Arnold transfer before announcementREAD MORE: Pep Guardiola threatens to QUIT Man City if bosses refuse request
FIFA have been using dynamic pricing to sell tickets for the upcoming Club World Cup, but the move has largely benefitted supporters due to the fact that there has not been significant demand to go and watch the tournament.
Dynamic pricing caused major controversy earlier this year after it was used to sell tickets for the highly anticipated Oasis reunion tour, with fans ultimately shelling out huge amounts of money on tickets.
The band denied any knowledge that Ticketmaster were planning to use dynamic pricing, releasing a statement at the time which responded to the backlash.
“As for the well reported complaints many buyers had over the operation of Ticketmaster’s dynamic ticketing: it needs to be made clear that Oasis leave decisions on ticketing and pricing entirely to their promoters and management, and at no time had any awareness that dynamic pricing was going to be used,” they said.
“While prior meetings between promoters, Ticketmaster and the band’s management resulted in a positive ticket sale strategy, which would be a fair experience for fans, including dynamic ticketing to help keep general ticket prices down as well as reduce touting, the execution of the plan failed to meet expectations.
“All parties involved did their utmost to deliver the best possible fan experience, but due to the unprecedented demand this became impossible to achieve.”
Join our new WhatsApp community and receive your daily dose of Mirror Football content. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don’t like our community, you can check out any time you like. If you’re curious, you can read our Privacy Notice.
