Take its peel-off lip liner stain, the brand’s first viral product. The idea came to Sarah after she posted a video on TikTok showing her using an eyebrow stain as a lip liner because it’s more long-lasting than traditional lip liners.
The video garnered about a million views in just 24 hours.
That’s a theme in Sarah’s creative process, finding common pain points and creating solutions.
“When people started putting the lip liner stains on their cheeks, we knew, okay, we need a long-lasting cheek stain, we need a long-lasting contour stain, and that is really important to us to make sure we’re solving problems for people, whether it goes viral or not,” says Sarah.
Since speaking to the founder, Sacheu Beauty has introduced three new products: liquid eyeshadow, eyeliner, and a brow and freckle stain.
And there are no plans to stop anytime soon.
“Before the end of the year, people will be able to do a full makeup routine with Sacheu products,” Sarah shared.
For now, though, you can shop all of the brand’s TikTok-loved products below and see what the hype is all about. Trust me, you won’t be disappointed.
