Published Sun, Aug 10, 2025 · 09:00 AM
[PORTLAND] Big investors are being sounded out on a plan for World Liberty Financial, the Trump family-backed venture, to set up a public company that would hold its WLFI tokens, joining the boom in digital-asset treasury firms.
The structure of the deal is still being finalised, according to people familiar with the matter, who asked not to be named because the talks are private. The fundraising target is expected to be around US$1.5 billion, they added. Big-money investors in the technology and crypto industries have been approached for the venture, according to the people. Discussions are said to be advancing rapidly.
World Liberty, whose website lists the US President Donald Trump as “co-founder emeritus”, announced last year plans for a crypto-lending app and currently offers USD1, a dollar-backed stablecoin. It has raised money through sales of its WLFI token, which was initially designed as a non-transferable governance token but is set to become tradable on the open market.
Digital-asset treasury firms – companies that raise capital to buy cryptocurrencies – have announced plans to raise an estimated US$79 billion so far in 2025 for Bitcoin purchases alone, fuelled by a friendly US regulatory climate. Market participants warn the model is riskier for less-liquid tokens. Previous deals have often involved reverse takeovers of listed shell companies.
Trump has been pushing a crypto-friendly agenda, and recently signed into law a bill regulating US dollar-backed stablecoins. His family has been expanding its reach across the industry, with a mining venture and plans for digital-asset exchange-traded funds.
A spokesperson for World Liberty didn’t respond to a request for comment. BLOOMBERG
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