The ex-Liverpool and Chelsea striker couldn’t believe what the Reds told him
Former Liverpool striker Daniel Sturridge has revealed how the Reds’ pioneering ‘Moneyball’ approach convinced him to swap Chelsea for Anfield back in January 2013 for £12million. The now 36-year-old forged a lethal attacking partnership with Luis Suarez following his arrival and nearly fired Liverpool to Premier League glory under Brendan Rodgers in 2014.
Though persistent injuries blighted Sturridge’s Merseyside career, he departed in 2019 clutching a Champions League winners’ medal after netting a string of spectacular strikes that perfectly complemented his trademark celebration dance.
Plenty of Liverpool supporters continue to revere the former England international, with his clinical finishing prowess frequently drawing comparisons to Anfield legend Robbie Fowler. Despite capturing the Champions League with Chelsea prior to his Liverpool switch, Sturridge found first-team opportunities limited at Stamford Bridge.
Yet it was Liverpool’s meticulous statistical analysis that persuaded Sturridge his underlying metrics and untapped potential at the Blues could flourish into something special at the club.
“It was in how they relayed their plan to me of what they wanted to do and what they wanted to achieve,” Sturridge told FourFourTwo in July 2024.
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“They talked a lot about the statistics; the Moneyball type of thing. I think I was one of the first players, if not the first, that they’d signed with that in mind, which was all based on stats.
“Things such as conversion rates – they were like, ‘You don’t get many opportunities, but when you play, you score, and also this and this, and we’ve seen this other thing, too’. I was like, ‘This whole thing you’ve put up in front of me is blowing my mind a little bit’. I really liked the way they were thinking.”
Liverpool’s ownership group, FSG, have frequently been associated with a ‘Moneyball’ philosophy towards player recruitment, a concept popularised by writer Michael Lewis in his book about Billy Beane during his tenure as General Manager of the Oakland Athletics baseball franchise.
Whilst it’s commonly misunderstood as simply purchasing bargain players, it’s actually founded on data analysis and metrics to inform transfer choices. The phrase ‘Moneyball’ became so widespread it eventually inspired a Hollywood baseball film featuring Brad Pitt.
Sturridge revealed that alongside the club’s vision for his role, it was Rodgers’ offensive philosophy that sealed his decision to join.
“The manager, Brendan Rodgers, was a forward-thinking, attacking, free-flowing coach as well, so it just made perfect sense, because I wasn’t playing every game prior to that,” he continued. “I’ve always been someone who isn’t content being at a big team simply to be there.
“I want to play. If that means leaving to play for somebody else, so be it. So, when Liverpool came, it was like, ‘This is an unbelievable football club and if they want me, I’m going’.”
Sturridge netted 67 times in 160 matches for Liverpool, before moving on to play for West Brom, Turkish outfit Trabzonspor and Peth Glory in Australia’s A-League.
Liverpool are set to go head-to-head with Sturridge’s old club Chelsea this Saturday, as the Reds aim to bounce back from consecutive losses against Enzo Maresca’s team.
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Sky Sports discounted Premier League and EFL package
Sky has slashed the price of its Essential TV and Sky Sports bundle ahead of the 2025/26 season, saving members £192 and offering more than 1,400 live matches across the Premier League, EFL and more.
Sky will show at least 215 live Premier League games next season, an increase of up to 100 more.
