DAZN are collaborating with TikTok and will live-streama National League match between Southend United and Carlisle United for free on the social media platform
Southend United vs Carlisle United will be available to watch for FREE as part of a collaboration between DAZN and TikTok. Their match in the National League kicks-off at 5.30pm on Saturday, 8 November.
DAZN have broadcast fifth and sixth-tier matches globally since the start of last season. The National League describe this as a “game-changing initiative” that “marks a new era for fan engagement” as part of “DAZN and TikTok’s shared ambition to make live football more accessible, interactive and social for fans across the UK and beyond”.
They are said to be “already exploring further opportunities this season to bring more National League football and behind-the-scenes content to audiences worldwide.” DAZN and TikTok will also host a dedicated workshop for all clubs in the National League, National League North and National League South that is “designed to help them make the most of the platform, from storytelling and live content creation to fan engagement strategies.”
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National League chief executive Phil Alexander says that the collaboration presents an opportunity for them to increase their calls for three promotion places into the English Football League (EFL). “Our partnership with DAZN and TikTok brings clubs closer to their communities, and helps shine a spotlight on the National League at a crucial moment,” the CEO said.
“By making National League football available live and free on DAZN’s TikTok channel, we’re giving fans everywhere the chance to connect with the game they love, while building momentum for the 3UP campaign. This is a fantastic opportunity to amplify our voice, as well as that of the clubs, players, MPs, the Football Supporters Association and fans that are calling for change.”
Abbie Raybould, Sports Lead at TikTok UK, has, meanwhile, explained how popular the sport is on their platform. “Football is at the heart of TikTok’s global community, it’s the number one sport our users follow, watch and play.
“Collaborating with DAZN to bring the National League to TikTok LIVE is a big step towards making football more accessible, immersive and interactive – while championing the community spirit that underpins the national game. TikTok is a platform that celebrates authentic, local stories and this collaboration will now bring fans closer to their favourite clubs.”
Pete Oliver, chief executive of Growth Markets at DAZN, also highlighted the importance of the workshops they will host. “This collaboration with TikTok is an important moment in DAZN’s longstanding partnership with the National League.
“Through broadcasting National League content on DAZN’s dedicated TikTok channel and hosting a workshop on leveraging the platform, we’re working with clubs to grow their engagement, tell their stories and reach wider audiences. DAZN is helping make football more accessible and creating opportunities for clubs to thrive in the digital era.”
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Sky Sports discounted Premier League and EFL package
Sky has slashed the price of its Essential TV and Sky Sports bundle ahead of the 2025/26 season, saving members £192 and offering more than 1,400 live matches across the Premier League, EFL and more.
Sky will show at least 215 live Premier League games next season, an increase of up to 100 more.
