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Samsung Electronics expands beyond consumers to B2B in South-east Asia

by Sarkiya Ranen
in Technology
Samsung Electronics expands beyond consumers to B2B in South-east Asia
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The company’s offerings are gaining traction in sectors such as education and hospitality

[SINGAPORE] South-east Asia’s digitalisation represents an opportunity for Samsung Electronics to expand into the business-to-business (B2B) market, as governments recognise and invest in digital infrastructure and innovation.

“This creates a highly favourable environment for businesses of all sizes, from large enterprises to small and medium businesses, enabling them to embrace intelligent technologies to drive growth, efficiency and resilience,” CU Kim, president and CEO of Samsung Electronics South-east Asia and Oceania, told The Business Times.

There is growing traction in several sectors for Samsung’s B2B offerings, including in education, hospitality, construction and the public sector.

Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.



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Tags: AsiaB2BConsumersElectronicsExpandsSamsungSoutheast
Sarkiya Ranen

Sarkiya Ranen

I am an editor for Ny Journals, focusing on business and entrepreneurship. I love uncovering emerging trends and crafting stories that inspire and inform readers about innovative ventures and industry insights.

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