Wrexham’s celebrity co-owners have been advised over their spending in the January transfer window
Wrexham owners Ryan Reynolds and Rob Mac have been warned against splashing the cash during the January transfer window. The Red Dragons spent a staggering £33million on new players over the summer following their promotion to the Championship.
An impressive nine-match unbeaten streak had given Phil Parkinson‘s side genuine hope of mounting a play-off challenge at one point. But that impressive run came to an abrupt halt with a 2-0 loss at Hull in mid-December, and Friday evening’s 2-1 defeat at Swansea has left Wrexham sitting 15th in the standings, seven points adrift of the play-off positions.
Sky Sports pundit Don Goodman has now advised the club’s Hollywood owners to avoid spending heavily in January as they chase a play-off berth, citing concerns over potential breaches of EFL profitability and sustainability regulations (PSR). The ex-Wolves and Sunderland striker reckons the window presents an ideal chance for Wrexham to assess their current situation.
Speaking to CasinoHawks, Goodman said: “I do think that there’s an awful lot to be learned from what’s already happened and from what will happen in the second half of the season. I don’t see them making the top six and they should take the learnings from that into next season.
“Will they go big in January? If it were me, I would hold on and I’d go big in the summer, having learned from what you’ve had to face and what you’ve learned this season. The gamble is if they spend a lot of money to get in the play-offs and don’t get up, then they’re going to be up against it from a financial fair play point of view.
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“There’s a lot for Phil Parkinson and for the owners to digest, but they are only six points off the play-off spot, so I guess that’s the dilemma. I’ve spoken many times about the averageness and inconsistency in this league this season and so maybe there is a chance for a team in their area of the table to put a run together.
“But, for me, they just don’t score enough goals, even though Kieffer Moore has eight goals, Josh Windass has six and Lewis O’Brien and Nathan Broadhead have three each. Even though those four new players have scored 20, it’s 20 out of 26 goals and Coventry, for instance, have scored double that.”
Wrexham grabbed an early advantage against Swansea in the all-Welsh Championship encounter on Friday when Cameron Burgess directed Ryan Longman’s delivery into his own goal. Zan Vipotnik restored parity for the hosts midway through the second period with an effort that took a crucial touch off Dom Hyam.
A calamitous mistake from Wrexham shot-stopper Arthur Okonkwo subsequently handed Swans striker Adam Idah a decisive late winner. Despite their current downturn in results, Goodman believes Parkinson ought to feel “very proud” of his side’s efforts this campaign.
He said: “What Phil Parkinson has done is an art and a skill. I hope that Phil is very proud of what he’s done this season. The Championship is such a tough league and a massive step from League One. Throw in the mix adding 13 new players into a new environment, sometimes that’s really not straightforward.
“We’ve also got to remind ourselves that they finished 19 points behind Birmingham City last season. People are very quick to forget that. The pressure was on Parky because his record at this level had led to some people questioning whether or not Wrexham could be competitive.”
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Sky Sports discounted Premier League and EFL package
Sky has slashed the price of its Essential TV and Sky Sports bundle ahead of the 2025/26 season, saving members £192 and offering more than 1,400 live matches across the Premier League, EFL and more.
Sky will show at least 215 live Premier League games next season, an increase of up to 100 more.
