Pigeon is a little like a Goldilocks shade: not too bright, not too black. “During the day, it doesn’t feel dark and gloomy, but at night it darkens a lot, making for the perfect slumber,” Todd says. “It feels organic and soft, creating more of an enveloping feel when you color-drench your bedroom.” Todd is using it in a project that’s nearing completion. “Each time I’m in this room, it feels like I’m wrapped in cashmere, and I could light a candle and relax with my cup of tea.”