Brand Voice

Model Monique Lester Readies Launch of Lingerie Label Crystal Rose Intimates

The Australian model has settled the brand name and has samples on order from a possible supplier. Launch timing remains private.

By NYJ NewsroomSeptember 26, 20262 min read
Model Monique Lester Readies Launch of Lingerie Label Crystal Rose Intimates

Sponsored report, prepared in collaboration with Monique Lester.

Monique Lester, a model from Australia, is getting ready to launch a lingerie brand of her own under the name Crystal Rose Intimates. She has confirmed the name is final and that she recently placed an order for product samples with a new supplier she has not yet committed to.

No launch date, product range or pricing has been made public. Lester said she is holding back many details for the time being and wants people curious about what comes next.

A Move Into Business

The label is Lester’s first step from modeling into running a fashion company, and she is taking it while still working as a model. It grows out of her years in front of the camera, which gave her working knowledge of modeling, photography, presentation and fashion.

Career Background

Her modeling began with photographic work, and the career has since expanded to take in:

  • Magazine appearances internationally, among them work published in Playboy
  • Creative collaborations and fashion photography
  • Magnifiqué’s 2025 cover, with Richard Lancaster as photographer

Confidence, individuality and authenticity are the qualities she is known for. She has argued that models need to develop their own identity instead of adopting whichever aesthetic is in favor, more so now that social media is speeding up shifts in trends and beauty standards.

On the Work Behind the Photos

Lester has said there is more to professional modeling than the image that gets published. She names five things at the core of the work, namely preparation, communication, confidence, collaboration and resilience, and counts the photographer, the stylists and the production team as part of every finished shot.

Family and Work Outside Fashion

Away from modeling, her children and family stay central to her life. She has also been employed as a disability support worker, work she has described as rewarding and meaningful.

Lester has spoken about personal plans as well. She means to try for her final child soon. Should she become pregnant, she plans to keep modeling as long as it is comfortable, then take time off, returning gradually after she has recovered.

What Happens Next

Crystal Rose Intimates is still in development. More news on products and timing is expected when sampling has finished, and Lester is still modeling while the label takes shape. For now, the products, the timing and the prices all remain unannounced. Readers can track the label’s progress through her Instagram account.

Frequently Asked Questions

What did Monique Lester announce?

That she is preparing her own lingerie label, Crystal Rose Intimates.

When does Crystal Rose Intimates launch?

No date has been given.

What stage is the brand at?

The name is final, and samples have been ordered from a supplier she has not yet committed to.

Where is Monique Lester from?

Australia.