How Snoopy in Style NYC turned the Meatpacking District into a fashion stop

Key takeaways

• The free exhibition at 25 Little West 12th Street runs through September 26, open 10 a.m. to 6 p.m. daily, timed to the Peanuts comic strip’s 75th anniversary and New York Fashion Week.
• More than two dozen fashion labels, from Valentino and Gucci to Tory Burch and Willy Chavarria, dressed custom Snoopy and Woodstock dolls for the show.
• Archival material links Schulz to a 1990 Louvre exhibition of couture Snoopy designs, NASA’s Silver Snoopy award, a 1968 write-in presidential bid and his friendship with Billie Jean King.

A free exhibition called Snoopy in Style NYC has filled a 16,000-square-foot space in the Meatpacking District with a walk-through history of Charles M. Schulz’s Peanuts and its long run through fashion. Curated by the Charles M. Schulz Museum and Research Center, the show opened September 2 at 25 Little West 12th Street and closes September 26.

Admission is free. The exhibition is open daily from 10 a.m. to 6 p.m., with last entry at 5:30 p.m. Its run coincides with the 75th anniversary of the Peanuts comic strip and with New York Fashion Week, and visitors move through ten themed zones built around custom Snoopy and Woodstock dolls dressed by dozens of designers, alongside archival material tracing Schulz’s ties to New York, tennis and the women’s sports movement.

Ten Zones Inside a Meatpacking District Storefront

The show occupies 25 Little West 12th Street, a 16,000-square-foot storefront in the Meatpacking District, for its full run from September 2 through September 26. There is no admission charge, and the exhibition is open every day of that stretch from 10 a.m. to 6 p.m., with a 5:30 p.m. cutoff for last entry.

Organizers timed the opening to land during New York Fashion Week and in the 75th year of the Peanuts comic strip, drawn by Charles Schulz, who was nicknamed Sparky. Inside, the Schulz Museum built ten immersive zones covering fashion, sports, music and pop culture. One visitor summed up the draw simply, saying Snoopy is “the greatest of all time.”

By the numbers
Snoopy in Style NYC occupies 16,000 square feet at 25 Little West 12th Street and runs free through September 26, timed to the Peanuts comic strip’s 75th anniversary and New York Fashion Week.

Dozens of Designers Dress Snoopy and Woodstock

The centerpiece of the show is a collection of one-of-a-kind plush dolls of Snoopy and Woodstock, each dressed in a custom look. Standout pieces include a colorful gown for Snoopy designed by Alessandro Michele for Valentino, a Gucci outfit styled for a U.S. Open-caliber tennis match, a head-to-toe leather look from Coach, a haute couture pleated umbrella hat and cape by Robert Wun, and a fringe sequin gown by Area.

Beyond those high-fashion pieces, the doll roster also includes looks from Giambattista Valli, Tory Burch, Michael Kors Collection, Tommy Hilfiger, Willy Chavarria, Christopher John Rogers, Sandy Liang, LUAR, BODE, Public School New York, threeASFOUR, Collina Strada and Gap Studio by Zac Posen.

Streetwear and sportswear names round out the list, including Adidas, Levi’s, Kith, Madhappy, Chinatown Market, American Eagle, Staple and Omega, along with Area, Ashlyn, Daveed Baptiste, Gelato Pique, Hotel Olympia, Jeff Hamilton, New York or Nowhere, Tanner Fletcher, Tier, Zankov and a doll credited to Gloria Steinem and Gloria’s Foundation.

From a 1961 Calendar to the Louvre and Little West 12th Street

The 2026 designer lineup extends a licensing history that the Schulz Museum traces back to 1961, when Connie Boucher launched the character-licensing project that grew into the broader Peanuts merchandising business, starting with a calendar. Schulz himself credited her approach for the brand’s staying power, saying “what made her different was the quality and originality of her ideas.”

That business eventually reached the Louvre. In 1990, an exhibition in Paris featured Snoopy designs from luxury houses including Chanel, Hermès, Dior, Armani and Givenchy, putting the character in explicitly couture territory decades before this year’s show. Snoopy in Style NYC combines those archival roots with new 2026 commissions, positioning the current designer collaborations as a continuation of that history.

Archival Pieces Trace Schulz’s Ties to New York and NASA

Beyond the doll displays, the exhibition draws on rare archival materials from the Schulz Museum documenting Snoopy’s reach beyond the comic strip. Snoopy became NASA’s mascot in 1968, the same year the agency created the Silver Snoopy award, given to employees and contractors for contributions to spaceflight safety and mission success.

The archives also cover Snoopy’s turn as a popular write-in candidate in the 1968 U.S. presidential election. Jean Schulz, the cartoonist’s widow, is quoted saying her husband “understood that characters, like people, had a distinct sense of style,” and that seeing that style let readers understand something deeper about who the characters were.

One visitor summed up the draw simply, saying Snoopy is “the greatest of all time.”

A Section Devoted to Tennis and Title IX

One zone is built around Schulz’s own passion for tennis, which he began incorporating into the strip in 1951, and his later friendship with Billie Jean King. The section connects that relationship to his support for Title IX and the Women’s Sports Foundation in the 1970s, an era when the strip’s female characters were increasingly drawn as confident and athletic.

The Gucci doll’s tennis-ready outfit, styled for a match on the scale of the U.S. Open, sits inside this same thread of the show. A separate display tracks how Peanuts styled its women and girls over time, from Lucy and Peppermint Patty to Marcie and Sally, alongside character details fans already associate with the strip, including Charlie Brown’s zigzag shirt, Linus’ security blanket and Sally’s polka-dot dress.

Joe Cool’s Listening Lounge and a Curated Gift Shop

A listening lounge named for Snoopy’s Joe Cool alter ego celebrates composer Vince Guaraldi’s jazz. The space includes a DJ booth, rare albums, archival material and music-inspired merchandise, with interactive photo setups built into several of the ten zones.

The exhibition’s retail component was curated by Sarah Andelman, founder of the shuttered Parisian concept store Colette, and stocks exclusive Snoopy merchandise. Features include a Moleskine Hot Stamp Cart for embossing notebooks and three vending machines from Inciardi Prints, alongside other retail names such as Aurora, C.O. Bigelow, Courting Tennis, Leblon Delienne, LeSportsac, L/Uniform, Pintrill and Sugarfina.

Photo: La Citta Vita; cropped by Beyond My Ken ( talk ) 05:19, 11 September 2010 (UTC) · CC BY-SA 2.0 · via Wikimedia Commons