Crumbl Fans Outraged After Being Duped Into Buying Cookies That Were Secretly Imported – E! Online

So much for a sweet treat.

Organizers behind an unofficial Crumbl Cookies pop-up shop in Sydney, Australia, are facing backlash after it was revealed the baked goods offered at the pop-up were imported en masse from the U.S. and resold at a much higher price.

Eager dessert enthusiasts waited in line Sept. 29 for the chance to purchase the popular desserts in North Bondi for a whopping $17.50 AUD (around $12 USD)  each. However, many attendees expressed disappointment with the less-than-fresh taste of the cookies.

While posting about her experience at the pop-up, TikToker Sofia Qistina noted she was “sketched out” that the event wasn’t endorsed by the Utah-based cookie company.

“In terms of freshness, 0 out of 5,” she said in a second video as she taste tested the sweets with a friend. “Was it worth waiting in line for 45 minutes? Maybe yes, because there’s no Crumbl here, but no, because people were fighting [in line] and the cookies are $17.”