If Red Lobster’s butter-bathed ship is sinking, remember the shrimp

If Red Lobster’s butter-bathed ship is sinking, remember the shrimp


They say the shrimp did it.

Locations of Red Lobster all over the country have been closing down, with dozens shuttering their doors this week. The company is reportedly teetering on bankruptcy, and some analysts say the money the iconic chain lost on its “endless shrimp” deal — where diners unexpectedly gobbled up enough to put the company millions of dollars in the hole — was its death blow.



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Sarkiya Ranen

I am an editor for Ny Journals, focusing on business and entrepreneurship. I love uncovering emerging trends and crafting stories that inspire and inform readers about innovative ventures and industry insights.

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